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Online marketing, also
referred to as
i-marketing, web marketing, internet marketing, or
eMarketing, is the marketing of products or
services over the Internet.
For instance blogs, banner ads, email, social networks and websites.
The Internet has brought many unique benefits to marketing,
one of which being lower costs for the distribution of information and media to
a global audience. The interactive nature of Internet marketing, both in terms
of providing instant response and eliciting responses, is a unique quality of
the medium. Internet marketing is sometimes considered to have a broader scope
because it not only refers to digital media such as the Internet, e-mail, and
wireless media; however, Internet marketing also includes management of digital
customer data and electronic customer relationship management (ECRM) systems.
Internet marketing ties together creative and technical aspects of the Internet,
including design, development, advertising, and sale.
Internet marketing also refers to the
placement of media along different stages of the customer engagement cycle through
search engine marketing (SEM), search engine optimization (SEO),
banner ads on specific
websites, e-mail marketing, and Web 2.0 strategies. In 2008 the New York Times
working with comScore published an
initial estimate to quantify the user data collected by large Internet-based
companies. Counting four types of interactions with company websites in addition
to the hits from advertisements
served from advertising networks, the authors found the potential for collecting
data upward of 2,500 times on average per user per month.
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